Earlier this week we got a chance to hear directly from magician and professional tradeshow presenter Robert Strong. One of the items that caught my attention and led to the podcast/vlog interview with Robert was his report from the tradeshow floor asking people what their opening lines were:
As you’ll see, there are a lot of ways people try to break the ice with tradeshow visitors. Not all of them work. Not all of them are effective.
Take a look and listen to the interview I did with Robert and you’ll find a way to approach this issue of how to come up with an engaging, pleasant and effective opening line.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.