Recently I was asked by NF Reads to respond to several questions regarding my two books. So I did. Fun little interview:
Please introduce yourself and your book(s)!
My name is Tim Patterson, aka TradeshowGuy. I have two books, both of them self-published and available on Amazon as paperbacks or Kindle downloads:
Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level (2015)
I spent 25+ years in radio, switched careers in 2002 to the exhibit industry and used my writing and broadcasting skills to learn more about the industry, and created a blog in 2008 called TradeshowGuyBlog.
What is/are the story(ies) behind your book(s)?
Knowing that having a book is a great way to differentiate yourself from other exhibit sales and marketing people, I finally made myself do it in 2014/2015. I did it again in 2018 by compiling dozens of list posts from my blog. I sell some copies, but generally I use them as giveaways to potential clients.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.