CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak.
But what really caught my attention was the release a couple of weeks ago of their newest ebook ‘Event Marketing 2.0‘. Being the sort who is always interested in how social media works with event marketing, I downloaded it right away (it’s free!) and after a quick read, concluded it’s a very useful addition to any tradeshow marketer’s library.
So I sent an email asking if they could hook me up with someone to discuss the company and the book. That’s where Kate Slonaker comes in. She and I chatted a bit this week to explore just those topics. Here’s our conversation.
Be sure to check out CVent here, follow them on Twitter, and yes…download the book here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.