by Tim Patterson | Dec 7, 2009 | Marketing, Podcast
Tunisha Hubbard is a tour manager and brand spokesperson for various live corporate and ‘guerrilla’ events. We met on Twitter a couple of weeks ago and I asked if she would do a brief podcast interview to discuss how she works tradeshows and other...
by Tim Patterson | Mar 25, 2009 | Tradeshow marketing
Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for being blunt, but that’s no reason to go to a trade show! If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.