It’s a collection of concepts, ideas, practices and strategies to assist you and your team to a much better tradeshow exhibiting experience than you’re currently having.
If you’re having a good experience, bringing home lots of leads and meeting lots of people, these strategies will help you bring home more leads and meet more people and make a bigger impact.
If you’re having a crappy experience, this collection of tools will help lift you out of the morass that you’ve been experiencing into a new strata of tradeshow lead generation, awareness raising and brand enhancement.
If you think you’re already having the best experience possible, I would ask that you keep an open mind as you read these ideas. Consider putting some or all of them into action and seeing what happens!
Who am I?
I’m Tim Patterson, @tradeshowguy on Twitter. I’ve been in the exhibit industry for about 18 years, first as VP of Sales and Marketing for Interpretive Exhibits, and now as founder and co-owner of Communication One Exhibits.
I’ve been blogging since 2009 here at TradeshowGuyBlog.com, writing articles, doing podcasts and posting videos that relate to tradeshow exhibiting. Mel White of Classic Exhibits has called it the ‘best blog in the tradeshow world’ to my face, so I know he’s not kidding! TradeshowGuyBlog.com was also recently tabbed as one of the ‘Top Ten Must Read Trade Show and Event Marketing Industry Blogs’ by Nimlok.
I’ve published a number of e-books, all of which are included in this Toolkit, and have published two paperback books on tradeshow marketing: Tradeshow Success and Tradeshow Superheroes and Exhibiting Zombies. But you – you’re lucky, because you’re getting a lot of that information right here in the Exhibitor’s Toolkit before others!
But I’m not a one-man band. I surround myself with marketing strategists, exhibit designers and fabricators, shippers, set-up and dismantle experts, graphic designers and others that I call on when the situation demands it. Here’s the big, important question that came up in my preparation of this @tradeshowguy Exhibitor’s Toolkit:
Why build such a kit in the first place?
Simply put, we believe that every exhibitor should have direct and easy access to tools and strategies that allow them to have a better exhibiting experience.
We’re tired of exhibitors spending a ton of money on bad or incomplete advice, on exhibits that don’t accurately represent their brand, and being taken advantage of companies that claim to have all the answers.
We’ve assembled this toolkit with an eye to bringing home more leads, creating more brand awareness, and drawing a crowd of enthusiastic people at your booth.
So what will you find in this collection?
Everything downloadable in this collection is in PDF form (with the exception of a spreadsheet or two), so if you’re reading this, you’ll have no trouble accessing all of the materials. There are links to exhibit search websites at the end which will, frankly, probably overwhelm you with all of the choices.
Let’s start with the main piece called simply the Tradeshow Exhibitor’s Toolkit. It’s a 20-page look at how to specifically apply several practices to your tradeshow strategizing. It starts at the beginning, showing you how to determine your overall objectives for tradeshow marketing, and then for each show.
Then we get into nuts and bolts of building a budget, which shows to attend, pre-show planning including social media engagement, your company booth, show execution, tradeshow booth staff training, lead generation, post-show follow-up and record keeping so that it becomes easier to keep track of things show to show and year to year.
That’s it in a nutshell.
In addition, you’ll find the e-books that I mentioned, including the first one I wrote back in 2009, and revised in 2013. “Twittering Your Way to Tradeshow Success” may seem a little dated, but it’s short and there are some good ideas and observations in it, so I included it.
Up next is “101 Rules of Tradeshow Marketing” which was downloaded over 3000 times in the first couple of years of its admittedly small release. A quick and fun read which you could probably scan easily over a cup of coffee.
You’ll also find the digital version of a small book I self-published in early 2014 as a giveaway to several exhibitors and potential clients. “Super Networking at Events and Tradeshows Using Social Media” is about 75 pages long and covers about every angle I could think of regarding events, tradeshows and social media.
There’s also a special report called “The Future of Tradeshows” written by Lew Hoff and myself and assembled by Bartizan Connects.
There are a couple of spreadsheets to help with your tradeshow budgeting and your ROI. The former is based on several iterations that I’ve put together over the years and made available on my blog. The ROI calculator comes courtesy of Handshake.
Elsewhere you’ll find a contact file with all of my personal and social media contact points. Feel free to reach out, follow, connect, tweet and otherwise tell me who you are and what you’re doing.
So…enjoy – and my best wishes for a great tradeshow experience with lots of visitors, growing lead generation, and increased branding and awareness to you and your company!
@tradeshowguy on Twitter
Call me anytime at 503-507-4110