by Tim Patterson | Feb 28, 2009 | Tradeshow marketing
Are you doing a little tradeshow planning? Are you going as an exhibitor, or just a tradeshow attendee? If you’re not going to exhibit, you may think that you don’t really need a concise plan, except for a few exhibitors to visit and some conferences to attend. But...
by Tim Patterson | Feb 10, 2009 | Tradeshow marketing
It’s been said the best way to learn about tradeshows if you’re new to the industry, or new to the experience, is to attend one or two shows before you attempt to organize or handle the actual booth. So DO IT! Spend a few days. Get there early and watch the set-up,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.