Need a promo item for your next tradeshow, but think it might be a waste of money because your guests will just throw it away? It doesn’t have to be that way. As in most marketing efforts, when you bring in the services of a professional your results usually improve dramatically.
Karen J. Silvers, a promotional products distributor with Lee Wayne Company, spent some time discussing promotional products marketing – and firmly believes there is no time when you should NOT be able to put together a promotion around giveaways.
Check our Karen’s website PromoMarketingExpert.com and find her on Twitter – @KarenJSilvers.