by Tim Patterson | Feb 28, 2009 | Tradeshow marketing
Are you doing a little tradeshow planning? Are you going as an exhibitor, or just a tradeshow attendee? If you’re not going to exhibit, you may think that you don’t really need a concise plan, except for a few exhibitors to visit and some conferences to attend. But...
by Tim Patterson | Feb 20, 2009 | Tradeshow marketing
by Susan Friedmann Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different – booklets....
by Tim Patterson | Feb 14, 2009 | Tradeshow marketing
The tradeshow floor is a unique place. It’s artificial and unreal. Thousands of people are darting about the show floor, all with different agendas and schedules and goals. So how do you communicate in such a wacky, upside-down environment? Keep three things in mind:...
by Tim Patterson | Feb 12, 2009 | Tradeshow marketing
If you’re exhibiting at a show that attracts 30,000 visitors, how can you calculate – within a reasonable margin of error – how many of those 30,000 will actually come to your booth? Well, it’s all guesswork. But at least it’s educated guesswork! The most recent...
by Tim Patterson | Feb 10, 2009 | Tradeshow marketing
It’s been said the best way to learn about tradeshows if you’re new to the industry, or new to the experience, is to attend one or two shows before you attempt to organize or handle the actual booth. So DO IT! Spend a few days. Get there early and watch the set-up,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.