by Tim Patterson | Jul 8, 2026 | Booth Design, LIghtbox, Tradeshow marketing
Guest article by Joyce at Frame Plus. Trade show floors are busy places. A small exhibitor may be competing for attention next to larger booths, louder demos, hanging signs, product samples, and fast-moving aisle traffic. In that setting, visibility is not only about...
by Tim Patterson | Mar 12, 2026 | Branding, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t...
by Tim Patterson | Feb 26, 2024 | lead generation, Marketing, Tradeshow marketing
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be...
by Tim Patterson | Feb 12, 2024 | Booth Design, Branding, Client Profile, Client Relations, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a...
by Tim Patterson | Dec 29, 2023 | Booth Design, Branding, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Have you ever sauntered past an exhibit at a trade show and felt an instant connection, as if the booth was speaking directly to you? Often, this magnetic pull is the result of meticulously captured photographs, a silent communicator of a brand’s essence. In the...
by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.