First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store?
Determine your top two or three objectives, and then make an Action Plan. If it entails ‘learning’ you’ll want to figure out which workshops meet your goals. If it’s to learn about competition, go over a list of exhibitors and map a route through the show floor.
If you’re researching a specific company, study their website and search for press releases or news stories relating to them.
Tradeshows and conventions are the ultimate for networking. Clients, prospects, industry experts, consultants and company management will all be there. Looking for a job? A tradeshow is a terrific place to make connections. You get to see the company put on its best and meet some of the shakers and movers.
Attending a tradeshow is a bit like a hunting expedition. You never know what you’ll get in your sights.