As an exhibitor, how can you get the attention of the media at a tradeshow? After all, media coverage is free and has a lot more credibility than a purchased ad. So it makes sense to have a strategy in place to court the media’s interest and – hopefully – good coverage.
What gets the media’s attention? How do you approach the media? What kinds of things do you need in place on your website that will help the media see you in a media-savvy light so they’re more inclined to cover you?
We put those questions to Public Relations Director Amber Lindsey with Koopman Ostbo, Inc. in Portland. KO is a Marketing Communications company, focusing on brand development, packaging, public relations, consumer testing and yes, media relations.
It turned out to be nothing short of a ‘tradeshow media relations’ primer! Listen here: