Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

27 Un-Boring Things to do At Your Next Tradeshow

Bored at the tradeshow? Here’s a list of things to do that will lively up your experience!

I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting. “So many of the other music directors I talk to are getting jaded…”

Whether you’re an exhibit or an attendee and you’ve been doing it for a long time, you might ask yourself: Am I Getting JADED?

Next time you’re at a tradeshow, take this list with you. Maybe by doing a few of these things it’ll help break you out of a rut (okay…some of these will take a little more preparation and execution before the show…but use ’em as inspirational thought-starters if nothing else).

  1. Before leaving your office spend some time on Twitter compiling a list of people at the show that are Tweeters. Make a list of who they are and what booth they’re at. Stop by the booth and tell them you found ‘em on Twitter.
  2. Draw attention to yourself and your company. If appropriate, wear a goofy hat, a pair of Mickey Mouse ears, Homer Simpson slippers. Anything unusual is a conversation starter.
  3. Pick up literature from as many booths as possible. Read it that night in your hotel. Make notes about questions you’d like to ask. Go back to the booth and ask.
  4. Take a Flip video camera and ask visitors to explain why they stopped by your booth. Or take it around the floor on your break and get a few comments from other exhibitors about the show and what their experience is at the show.
  5. Take a camera. Take lots of photos. If you see a cool booth, ask permission for a photo first. If you connect with someone via Facebook or Twitter, be sure to take their photo and post it online.
  6. Bring chocolates and instead of putting them in a bowl at your booth, hand them out as you go from booth to booth to other exhibitors. Tape your business card onto the chocolates.
  7. Buy a half-dozen thumb drives and put your company information – brochures, current press releases, catalogs, website, etc. – on it and have it ready to hand out to a few well-qualified media contacts or potential clients.
  8. Sit down with a professional radio person (!), have them interview you about your company. Create an audio CD with a nice label and title such as “All You Ever Wanted to Know About XYZ Company” or “The Inner Secrets of the XYZ Company Widget” and make a couple of dozen copies. Put a label on them that says “limited edition” and make sure that you qualify anyone you give them to.
  9. If you typically don’t go to seminars, pick at least two and go to them. If you typically attend seminars, find one with an unusual title that you might not attend and go to it.
  10. Make a note immediately on any business card you collect from a person (not a card you just picked up from a table). Write down a pertinent part of the conversation, a future follow-up or an item that will make you remember them. By the time you get back to your hotel, you’ll have forgotten what they even look like.
  11. Are you typically a bit shy? Break that habit. Talk to people in buffet lines, restaurants, elevators. Come up with a few questions you can ask to break the ice. Have fun: these people don’t know you’re shy!
  12. If you typically spend the day working the booth and greeting visitors, arrange your schedule so you get at least an hour or two to walk the show floor and schmooze with other exhibitors, especially those that might be potential partners and those that you would consider competitors.
  13. Talk to a show organizer and ask her how this show compares to previous years…or find some other topic of conversation.
  14. Bring three times as many business cards as you think you might need.
  15. Go to the city’s visitor center and see what kinds of fun things you can do in your off-hours.
  16. See how many booths you can walk by before a booth staffer invites you in.
  17. Look up old friends in the event city using Facebook or Twitter and connect with them.
  18. Smile at everyone. Even if they aren’t smiling at you.
  19. Have a contest with fellow staffers to see if you can get visitors to say the magic word of the day. Those of us old enough might even remember this came from Groucho Marx’s ‘You Bet Your Life.’
  20. Take notes about how much food costs. Hot dog and coke – $14!? Compare notes with fellow staffers. Boo and hiss the high prices.
  21. Ask other exhibitors what they paid for drayage and shipping. Compare notes.
  22. See if you can set up your booth before your neighbor.
  23. Go a whole day without eating restaurant food by taking food snacks such as energy bars, fruit, trail mix, etc.
  24. Bring a small white board. Write a Haiku poem about your company or product on it. Invite your visitors to add their Haiku.
  25. Practice Extreme Customer Service. As if you were a Disney employee.
  26. If the speaker at your seminar or breakout session is boring, create a game where you write down every word he says that begins with the letter M. Or T. Or draw a cartoon of the speaker. Post it on Twitter.
  27. Ask other visitors what they do for fun. Take notes and incorporate their ideas into yours.

What ideas do you have to break those long days into more fun? Share!

Pocket

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Tradeshow Guy Blog by Tim Patterson

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