You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS?
Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice.
Some of the details to track: Is the booth clean and tidy? Are all your marketing materials in synch? Do all the colors match or complement your brand? Are your staffers greeting people with a smile? Do they fill out lead cards with all the information you require? Do the garbage cans get emptied when they start to spill over?
Details are important because they help complete the picture. If the carpet hasn’t been attacked with a carpet-sweeper and there are crumbs or bits of paper or junk, people will notice. If your graphics are peeling at the edges, people will notice. If personal belongings are not stowed out of site, people will notice. They’ll also notice if your staffers are talking on a cell phone, eating, drinking or sitting with their arms crossed.
So cross the T’s and dot the I’s – take care of details and the overall perception of your booth will be more positive.