We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your chances of success.
The Research Lab of a Trade Show Floor
The Fall trade show season is upon us. It is time to show off our products and services to prospects and customers. But another big opportunity can present itself on the trade show floor and that is to “listen in” on all the conversations.
Twitter Ticker: A New Gadget for Trade Show Exhibits
More and more companies are turning to Twitter to amp up the excitement before a trade show. Once you get to the show you want to keep the momentum and communication going. This can be easily accomplished with Twisplays- a new LED sign that lets you display your Twitter streams.
What if Your Boss Went Undercover?
My mind has been pondering this question for awhile. However it was brought front and center when I read this announcement in the September 21 issue of MeetingsNet Extra. They had a brief about a hotel executive who is featured on the CBS reality show, Undercover Boss.
Launching a New Product and Utilizing Your Tradeshow Display
An exciting event that can occur within your trade show display is the launch of a new product. Many businesses use the venue to spread the word about new products and services. A successful product launch takes a lot work and preparation. Only those that put in the hours behind the scenes find success while exhibiting. There are three steps that cannot be overlooked during planning.
How to Cut Costs at Conventions
The recession may be over, but companies are still trying to recover from their losses by cutting costs. Trade shows are now more important than ever, since they allow you to promote your business/products in a venue with hundreds, maybe thousands, of attendees. There are ways to participate in exhibits without having to spend a lot.
Trade Show Planning: Your Roadmap To Success
Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals and maximizing your return on investment, which includes both your money and time.