Lead411 recently released its list of fastest-growing tech companies in the US – the Technology 200 – which is based not on total sales, but on sales growth between 2008 and 2010.
The list itself is a peek inside the growing technology sector, with companies involved in everything from search engine optimization, software, hardware, internet, media, advertising, e-commerce and much more included.
But what struck me was how important tradeshow marketing still is to the 200 companies on the list. Yup, in the new and improved faster-and-faster world of social media and technology, these tech companies are still working hard to market their companies the old-fashioned way: face-to-face at a tradeshow or conference.
Twenty-five percent of those surveyed spent over half their marketing budget on tradeshow marketing, and 71 percent of the companies surveyed spent at least some of their budget on tradeshow marketing.
Yes, they’re still using social media (63% of those surveyed), but face-to-face is obviously considered to be a very valuable tool in their marketing efforts.
Tom Blue, the founder and owner of Lead411, made mention of the fact that many of the companies on the list are not household names – companies such as Zillow, Crowdflower, SEO Slingshot, Motion Soft, Yodel and others. But they’re still moving ahead strongly and growing quickly.