by Tim Patterson | Jan 30, 2012 | Branding, Fun, Video
Yes, I take the office to the slopes on occasion. It’s one of the ways I find balance: httpv://youtu.be/i8l3eiYm-TA
by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
by Tim Patterson | Jan 11, 2012 | Social Media
The art of prognositcation is alive and well! There are hundreds, perhaps thousands, or bloggers, writers, authors, experts and consultants who bravely try and predict the future. I’ve tried that a few times, and I’m usually so far off base that I’ve...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.