Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

June 2012

Top Eleven Reasons to Use Social Media at Your Next Tradeshow Appearance

So the guy in accounting loves hanging out on Facebook, checking status updates and posting photos. Your sales manager loves Twitter. And the installer-guy checks in on Foursquare all day long.

But you’re still trying to make the decision on whether or not your company should get involved in all of those platforms for your next tradeshow appearance.

Not to fear! Here’s an incomplete list of reasons why you should seriously consider using social media to engage with potential clients and visitors at your next tradeshow appearance.

  • Most, if not all, of your potential booth visitors are already using social media.
  • The entry level to using social media is cheap, if not free.
  • Most, if not all, of your employees are familiar with, if not adept at, social media.
  • Tradeshow are a visual medium. It’s easy to share visual images of the show and your booth through photographs and video.
  • Twitter is a great tool for capturing attention and broadcasting to attendees through the use of hashtags. Hashtags are the magical currency that moves people from place to place and alerts visitors, thanks to the near-instantaneous spread of information.
  • Tradeshows are social. Social media is social. People love to connect, either in groups or one-on-one.
  • Social media actually makes in-person events more attractive, not less, as was thought years ago when it first came on the scene.
  • Tracking metrics via social media can be extremely useful to your long-term marketing efforts. By uncovering information about your visitors, you can use that info to determine where they hangout online, what gets their attention, and what they respond to, so at future shows you’ll have more insight into their actions.
  • Social media allows you to build buzz before the show.
  • Social media allows you to stay connected during the show.
  • Social media allows you to continue to drive online traffic and keep attendees and followers informed and interested long after the show doors have closed.

No doubt you can come up with more for this list. Suffice it to say that social media gives you tools, insight and leverage that you didn’t have before. And you can be assured that whether you use the tools or not, your competition is definitely using them!

In fact, feel free to download our free Social Media Tradeshow Marketing Checklist if you’re just getting started. It’s a freebie with no strings attached and no opt-in required: PDF download – right-click to save to your hard drive.

Ten ways to use Social Media to Drive Traffic, Get More Leads and Close More Sales at Tradeshows

Here’s a ‘cheat sheet’ for a webinar I’m going to give in about a month.

I’ll show you the ten ways I feel are key pieces to creating more buzz and driving traffic to your booth. Some of them are fairly easy and quick, others take time, energy and some investment, whether of money or people. Some are hard to learn to do properly and take time, others can be understood if not mastered in short order.

All of these pieces are worth taking a very good look at, and whether you choose to engage in blogging, or using Twitter or spending your time on Facebook or YouTube depends on your particular skill or knowledge level and your company’s situation in regards to personal and position in the marketplace and what you’re willing and able to commit to. But understand, it IS a commitment, and it is not to be taken lightly.

  1. Blogging
  2. Twitter
  3. Facebook
  4. Photo sharing (Flickr and Facebook)
  5. Video Sharing (YouTube and Facebook)
  6. Contests and cleverness
  7. Famous or notable people in your booth?
  8. Pinterest?
  9. Have a Social Media Point Person
  10. Train your staff, not only in Social Media, but also in handling the traffic.
  11. Preparation makes it all work

I’ll take all of these various elements and spend 3-5 minutes on each. Stay tuned for more. In fact, if you’d like to be on the notification list for the sign-up, just make sure you’re subscribed to the Tradeshow Marketing Newsletter – the form is in the upper right side of the page.

Podcast: Derek Mehraban Interview

This podcast interview is a follow up of a previous interview we did with Derek Mehraban back in September, 2010. Back then, Derek had some great ideas on how to use social media to build buzz at a tradeshow through the use of a virtual tradeshow website. Lots of good info there – you should check it out if you haven’t heard it yet.

This year, Derek’s company, Ingenex Digital Marketing, went back to Lightfair in Las Vegas and worked again with OSRAM Opto Semiconductors – with some very interesting results. Listen to the podcast here while you check the links (which all open up a new window to allow you to continue to listen with no interruption).



Ingenex Digital MarketingSocial Media Agency

OSRAM Opto Semiconductors at Lightfair 2012

During the show (you’ll hear in the podcast), Ingenex Digital worked with Lisa the Contortionist – and set her up with some social media outposts to help spread the word before, during and after the show:

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