Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor.
Definitely a fun time had by all: thanks to Vivian at Juz Do It Productions and Becky at 2020 Exhibits for making this all come together.
Again, none of these are that earth-shaking, but it all appears to be good news in line with how the economy as a whole is doing.
If I were to predict anything, it would be that mobile marketing will continue to grow very quickly, and that any tradeshow marketer who is not paying attention to that little fact is doing themselves a big disservice.