Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Tradeshow Logistics [Webinar Replay]

Last week I sat in with the good folks at Handshake.com and offered a look at Tradeshow Logistics: Getting Your Ducks in a Row. It’s a part of tradeshow marketing that is critical, but tends to be set aside in favor of things such as pre-show marketing, staff training, lead generation and so on.

In this webinar, we covered a lot of pertinent things, such as shipping, booth upgrades and graphic changes, the logistics of lead generation and getting them back to your sales team and more. Thanks to Handshake.com for offering to have me host another webinar with them!

Take a look:

Tradeshow Logistics Webinar with handshake.com
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  • Paul Bridson ,

    Holy cow, considering the costs involved in just getting to the show, not planning to look your best would be a crime. 🙂 Also, you’re absolutely right that not enough people have an action plan for putting leads to work.

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