There are many ways to let people know about your upcoming tradeshow appearance. You can email them, call them, advertise, get some press, and so on. Have you ever considered using a webinar to promote your upcoming tradeshow appearance?
Using a webinar to promote your tradeshow appearance does a couple of things: it sets you apart from your competitors who are not doing such a thing, and it allows you as much time as you’d like to point out the specific features and benefits of your products and services. If you tell them enough – but not too much – you’ll have people who coming to your booth who are already interested in seeing more about what you talked about during the webinar. In fact, you can let people in on some inside information in your webinar that you may not want to tell everyone at the show.
Definitely lots of possibilities with this marketing tactic. Take a look:
Sign up for our next tradeshow webinar here.