See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out and Build Relationships.
Yes, you MUST try new things. One of the coolest ‘experiments’ I’ve run across for pre-show marketing was done by Griffin Technologies of Nashville (described here on the Classic Exhibits blog).
In a nutshell, Griffin refurbished a VW camper van, set up a website to dump a bunch of fun content on, then headed off to the Consumer Electronics Show in Vegas, all while continuing to blog and post videos to the blog. By the time they arrived at the show, hundreds of people were waiting for them – as successful a pre-show marketing experiment as I’ve seen in ages.
So, yes, you must try new things. Experiment. Remember that what worked last year may not this year. This goes back to those idea that you may adapt or copy that we discussed in an earlier segment of this series.
Ask yourself – what do my customers want? Is there any way to use that knowledge to crate a buzz? Do your products or services have an element that you can exploit that other companies can’t? What can you use to get their attention?
Don’t be afraid to try a new angle on an old promotion. Put a twist on another company’s successful social media promotion. Experiment, experiment, experiment!
How can you get their attention? By looking at how others have succeeded at getting attention gives you a clue to how you can try to get attention as well. Don’t be afraid to take a chance on a promotion, whether it’s old or new. If it feels like it fits your product, service and company, it’s probably worth a shot.
Recap:
- Try new things
- Experiment
- What worked last year may not work this year
- What do customers want?
- What will get their attention?
