Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Alice Heiman

TradeshowGuy Monday Morning Coffee, January 14, 2019: Tradeshow Makeover

Why do so many companies come up short with their tradeshow marketing plans? Often it’s in the execution. They have good plans, good people and a solid product or service to market. But their overall idea of how tradeshow marketing should be approached and executed isn’t strong enough.

With that, I sat down with Dianna Geairn and Alice Heiman of Tradeshow Makeover, a recently-formed company, to dig deep into how companies might want to consider approaching their overall tradeshow marketing program:

Dianna and Alice have graciously offered to share a couple of items that you, as a tradeshow marketing manager or small exhibiting company, may find helpful:

Free access to their exclusive Facebook page. Just ask to join and mention “TradeshowGuy!”

They are also offering a 6-module tradeshow marketing course – check it out!

This week’s ONE GOOD THING: The Lee Child/Jack Reacher novel The Hard Way. Good stuff indeed!

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