• April 1, 2010

Are You Using Twitter to Drive Traffic to Your Blog and Event?

Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers.

With Google Analytics and a WordPress stats plug-in, I can access just about anything I want. But all I want to share is an insight (not a big one) that if a post link gets re-tweeted a few times, it’ll end up in my ‘top views.’

For starters, the two most re-tweeted posts came in as the most viewed (as you might expect):

23 Pre-Show Marketing Promotions, Tactics and Ideas and Twittering at #ExpoWest. They were each viewed around 100 times in the past three months. Maybe not much if you’re Google, but for a li’l ol’ niche-oriented B2B blog, I’m pretty happy with those numbers (the three listing above the two most-viewed posts are pages, not posts).

In the past seven days, two other highly re-tweeted posts have been moving up the viewership list:

27 Un-Boring Things to do At Your Next Tradeshow and How to Find the Right Tradeshow for Your Company. Both were posted this week and thanks to the Twitterverse re-tweeting them a number of times, the readership climbed quickly. I suspect the ‘list’ approach for the ’27’ post had a lot to do with getting the re-tweets; that the the subject of ‘un-boring’…both of which serve to create interest and draw listeners, both done by design.

If you’re a blogger, you should be using these tools to drive traffic. After all, if you write a post, you want people to read it, don’t you?

One thing I do is use HootSuite.com so that I can schedule tweets ahead of time; this gives me a chance to post the link 6 – 8 times. Each time it picks up another tweeter who re-tweets it, sending more readers to the post.

I think there is a limit to scheduling tweets though, and I’m not sure where to draw the line. I’ve seen people post links and have them scheduled to go out hourly for several days. Yeah, spammy, I know. But with what I feel is a good post I would like to maximize readership. And the great thing about Twitter is that your community will tell you what’s good – what hits their buttons – and what is not.

One more item: back in February I did an online webinar on ‘Using Social Media to Close More Biz at Tradeshows’ and used nothing but social media and e-mail to drive traffic to the sign-up page. When all was said and done I had a lot of support from the tradeshow community (see screenshot of a handful of re-tweets below), and over the nearly three weeks leading up to the webinar it was interesting to see the numbers:

• 880 click-throughs to the sign-up page
• 125 sign-ups for the free webinar
• 58 attendees

Given that my budget was literally zero – just an investment of time and the ability to use the social media tools – I was more than pleased with the outcome.

If I wanted to use traditional media to drive traffic (direct mail, postcards, radio, print, etc.) it would have been a huge undertaking and would have taken months to get everthing set up and implemented. And it would have cost thousands of dollars. With social media all it took was a YouTube and Twitter account, a Facebook page and the ability to create video promos and write posts about it….and the time to make it happen.

If you haven’t figured it out yet, I’m sold on social media for its cost-effectiveness and ability to spread useful information to a lot of interested people quickly. And get them to take action.

• April 1, 2010
• No Comments
• Case Study, Event Marketing, Twitter