For years now, we’ve heard about the dangers of social media, and how it’s used to influence and manipulate us. It would take several books and a couple of full-length movies to cover all that goes through my mind, but this short mini-rant (okay, not really a rant, but still) distills a few things that I think are worth considering:
Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers.
With Google Analytics and a WordPress stats plug-in, I can access just about anything I want. But all I want to share is an insight (not a big one) that if a post link gets re-tweeted a few times, it’ll end up in my ‘top views.’
For starters, the two most re-tweeted posts came in as the most viewed (as you might expect):
If you’re a blogger, you should be using these tools to drive traffic. After all, if you write a post, you want people to read it, don’t you?
One thing I do is use HootSuite.com so that I can schedule tweets ahead of time; this gives me a chance to post the link 6 – 8 times. Each time it picks up another tweeter who re-tweets it, sending more readers to the post.
I think there is a limit to scheduling tweets though, and I’m not sure where to draw the line. I’ve seen people post links and have them scheduled to go out hourly for several days. Yeah, spammy, I know. But with what I feel is a good post I would like to maximize readership. And the great thing about Twitter is that your community will tell you what’s good – what hits their buttons – and what is not.
One more item: back in February I did an online webinar on ‘Using Social Media to Close More Biz at Tradeshows’ and used nothing but social media and e-mail to drive traffic to the sign-up page. When all was said and done I had a lot of support from the tradeshow community (see screenshot of a handful of re-tweets below), and over the nearly three weeks leading up to the webinar it was interesting to see the numbers:
880 click-throughs to the sign-up page
125 sign-ups for the free webinar
Given that my budget was literally zero – just an investment of time and the ability to use the social media tools – I was more than pleased with the outcome.
If I wanted to use traditional media to drive traffic (direct mail, postcards, radio, print, etc.) it would have been a huge undertaking and would have taken months to get everthing set up and implemented. And it would have cost thousands of dollars. With social media all it took was a YouTube and Twitter account, a Facebook page and the ability to create video promos and write posts about it….and the time to make it happen.
If you haven’t figured it out yet, I’m sold on social media for its cost-effectiveness and ability to spread useful information to a lot of interested people quickly. And get them to take action.
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming about using social media, Twitter and…well, you’ll just have to watch the video:
And yes, I am planning a live/local seminar (wow, I sound just like a local TV newscaster –Live, Local!) coming up on April 8 here in Salem, Oregon. Are you in the area? Can you come? Find out more by clicking here.
Early bird registration is still underway, which means you save $10. And IF you manage to read the fine print, you’ll see that you are actually getting my whole Social Media Tradeshow Marketing Bundle AND the live seminar…for ten bucks less than the current price of the bundle. Hmmm…is this a clever marketing ploy, or just plain stupidity?