by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Function (fungk’sh?n): the action for which a person or thing is particularly fitted or employed. a. Assigned duty or activity. b. A specific occupation or role: in your function as race car driver. Just because your tradeshow booth LOOKS good, ATTRACTS people...
by Tim Patterson | Jan 28, 2009 | Tradeshow marketing
Does your company need a tradeshow staff trainer? A tradeshow is NOT a regular sales call. On the hot, active floor of the tradeshow, you must be quick on your feet, flexible, inventive, direct, creative and engaging. And you must know your product, your company, and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.