Now that we’ve already had several dozen downloads of the free e-book “101 Rules of Tradeshow Marketing” from all our Tweets it might be time to do an actual, official post announcing the e-book. So here it is.
Given that tradeshow marketing is (or can be) a very expensive marketing proposition, and that almost 80% of tradeshow leads go down the drain, I thought it was time to compile a fun crib sheet or ‘cheat sheet’ of Rules of Marketing. Yeah, there are probably more than 101 rules, but it’s such a nice number.
To download the book click here or click on the image of the book.
And…yes! We’d love to have your comments and feedback! Feel free to tell us what you think.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.