After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the video tool works – and how it might be used to capture leads and bring more people to your tradeshow, event or conference.
Check out VisibleGains here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.