If you’re online and involved in social media, you’ll soon run into the question: how to manage those online relationships? After all, you don’t really KNOW these people that you’re connected to. You don’t HANG OUT with them on weekends. You don’t PARTY with them.
But they’re still in your life. Sort of. Your digital life, anyway.
It’s an interesting question, and there’s no one answer. But I did run across a slide show from Heidi Miller that addresses the question. I didn’t get to see or hear her presentation, but the slides will give you a lot to think about:
Managing Online Relationships
View more presentations from Heidi Miller.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.