by Tim Patterson | Jun 22, 2015 | Booth Design, Branding, Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, SlideShare, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
by Tim Patterson | Nov 7, 2013 | Public Relations, SlideShare, Social Media, Tradeshow marketing, Video, YouTube
I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great. So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars,...
by Tim Patterson | Sep 26, 2011 | SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Put a ‘like’ button on your website. Install a FB widget. Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that...
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
by Tim Patterson | May 19, 2011 | Event Marketing, SlideShare, Social Media, Tradeshow marketing
Just wrapping up the three-day Event Marketing Summit at Chicago’s Hyatt Regency – and so how has it gone? First, the real reason I came was that I was invited to speak – and that I did. Beyond that I had a chance to attend learning sessions with some great presenters...
by Tim Patterson | Dec 22, 2010 | SlideShare, Social Media
If you’re online and involved in social media, you’ll soon run into the question: how to manage those online relationships? After all, you don’t really KNOW these people that you’re connected to. You don’t HANG OUT with them on weekends....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.