6 Posts on Using iPads at Tradeshows You Might Have Missed

by | Feb 12, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing

…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things…

Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:

  • videos and photos
  • lead retrival and demos
  • attendee schedules
  • and more…

As an aside, I was disappointed in the Alexis website for one BIG reason: they only list a toll-free number and general e-mail but NO other contact information. Who are these people? Where are they? Why the mystery?

Tradeshowfeed, courtesy of Rogers Exhibits, lists several ways to use the iPad at a tradeshow:

  • incorporating multimedia
  • interactive demos
  • agendas, one-to-one appointments, and personalized agendas
  • way-finding
  • and more…


The Tradeshowfeed blog is actually a nice enough blog with useful information and a good look, but seems pretty inactive. However, when you click the ‘Latest” link, the four most recent posts are from Feb 8, 2011, November, 2010; October, 2010 and August of 2010. Uhm, that’s barely enough to fog a mirror, folks.

Eric Lukazewski’s “Tradeshow Insight” blogs is one of the more active and interesting tradeshow blogs that you’ll find and this post lists 5 iPad apps that may make your tradeshow world a little easier.

“Sullen iPad Catalog App Launches At Trade Shows” details a custom catalog that is being used on tradeshow floors to demo an art-driven lifestayle apparel brand. Nicely done.

Alexis Exhibits covers some of the same ground as their other iPad post, but still offers a batch of good ideas for using iPads at tradeshows:

  • Personal demos
  • Portability
  • Interactivity
  • Create a hands-on kiosk
  • and more…

The Monetate Market Optimization Blog offers a review of their experience using the iPad to demo their marketing software at a recent tradeshow. One thing that they like was the personal interaction that the iPad offers over a larger flat screen.

iPad photo (CC-BY-SA) by Glenn Fleishman from Seattle, Washington