by Tim Patterson | Aug 10, 2011 | Mobile Marketing, Social Media, Tradeshow marketing
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media campaigns Track metrics of engagement Write up reports on results Stay informed on cutting edge...
by Tim Patterson | Aug 7, 2011 | Mobile Marketing, Podcast
A nice look at mobile event apps with Geri Bell of e-ProDirect and EproMeetingApps, a company that specializes in hospitality marketing and technology solutions. Check out ePro Direct’s websites: www.eprodirect.com | www.epromeetingapps.com
by Tim Patterson | Aug 1, 2011 | YouTube
Let’s put a box around this: YouTube doesn’t make or break your tradeshow marketing success. Certainly you can find exhibitors that have never been on YouTube that have packed up after a show, ecstatic at the results they got at the show. Nope –...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.