If you weren’t able to join us last week for the Handshake.com webinar, here’s a replay. Lots of good things in here, as I covered everything from booth design and function to graphics, pre-show marketing, staff training, lead generation and follow up and more. Each of the 10 steps had 3 takeaways or discussion points for your team. Check it out here.
Click to play the webinar.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.