Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


How to Issue an RFP for a Custom Tradeshow Exhibit: Video

Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of carefully selected exhibit design and fabrication firms. Here’s a brief look at a number of things you should consider including in the RFP:

TradeshowGuy Monday Morning Coffee, April 5, 2021: Time Crunch

It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on this week’s episode I go into what that means.

This week’s ONE GOOD THING: The changing of the seasons.

TradeshowGuy Monday Morning Coffee, March 29, 2021: Jeff Quade

One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of Exhibitions at GES to talk about all of these topics and more. We started with the news that shows are moving back into Las Vegas.

Find GES here.

This week’s ONE GOOD THING: Mr. Mercedes, the TV series based on the Stephen King book.

TradeshowGuy Monday Morning Coffee, March 22, 2021: Specialized vs. General Knowledge

Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things online. I got to the point where I decided that I’d ruminate on it for awhile for this week’s vlog-slash-podcast:

TradeshowGuy Monday Morning Coffee, March 15, 2021: Rama Beerfas

Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of promotional product vendors to bring items in from across the sea. Check it out:

TradeshowGuy Monday Morning Coffee, March 8, 2021: Too Many Choices

We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and small:

Check out the Seth Godin podcast I mentioned on Modern Choice Theory at

This week’s ONE GOOD THING: Audio-Technica AT202USB microphone.

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