Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they want:
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of TradeshowGuy Monday Morning Coffee:
Notes: How to Experience Flow from VeryWellMind.com.
Flow, by Mihaly Csikszentmihalyi.
This week’s ONE GOOD THING: The Smashing Pumpkins – Mellon Collie and the Infinite Sadness:
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of more!
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even considered before. This week’s TradeshowGuy Monday Morning Coffee examines a half dozen books from my personal library that I’ve found more than just useful.
Books mentioned in this week’s vlog/podcast:
- Getting Things Done: David Allen
- Guerrilla Tradeshow Selling: Jay Conrad Levinson, Mark S A Smith, Orvel Ray Wilson
- The New Rules of PR and Marketing: David Meerman Scott
- Can We Do That?: Peter Shankman
- This is Marketing: Seth Godin
- Thinkertoys: Michael Michalko
This week’s ONE GOOD THING:
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that information:
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give keynotes. And so on. I recently caught up with Sandy Hammer, co-founder of AllSeated, which has recently launched virtual event software that looks, well, impressive. She and I sat down to talk about it, and to give her a chance to show us a little bit about how it works:
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends in innovation and how leaders can use them in 2021. It was a lively discussion:
Find Bill Stainton here.
ONE GOOD THING: Ducks win Pac-12 football championship.
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven things:
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to move into 2021, and of course I was curious to learn how New York City was doing. An eye-opening and salty interview:
This week’s ONE GOOD THING: “Memories in the Drift,” a novel by Melissa Payne.
A little of everything in this week’s quick vlog: a chance for you to vote on the three finalists for a musical theme; a glance at John Lennon and Roy Orbison; another glance at the Pearl Harbor attack. Jump in: