Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

The Power of Video at Your Next Tradeshow

This is a guest post by Emma Grace Brown

Are you interested in using video to enhance your trade show booth and attract more attendees? If so, you’re not alone. Increasingly, businesses are recognizing the power of video to engage trade show visitors and drive leads. If you’re considering adding video to your trade show strategy, here are a few things to keep in mind from the Tradeshow Guy Blog.

Video will help you stand out from the competition.

Video is an incredibly effective way to engage and captivate trade show visitors and can help you drive leads and conversions. In a sea of other exhibitors, a well-executed video can help your booth and product or service stand out and capture attention. Video is also an engaging medium that can help you communicate your brand story and message in a powerful way. When used correctly, video can be an incredibly effective tool for getting your message across to potential customers at a trade show.

Videos can communicate your message and tell your brand story.

When it comes to communicating your message and telling your brand story, there are few mediums more engaging than video. The right video content can be instantly memorable, helping to engage viewers and evoke a personal response. Furthermore, videos can provide context that transcends the boundaries of text-based content such as blog posts or articles. They enable you to visually demonstrate the personality of your company and showcase the truly unique aspects of what you have to offer.

Make your video visually enticing when audio isn’t an option.

Making an engaging video without sound can be a challenge. After all, audio is often the most powerful element when it comes to conveying emotion. However, videos without sound can still have an impact if they’re visually enticing. Start by creating a color palette that stands out and sets the mood for your video. Then use movement like pans, zooms, and fades to keep your viewer’s attention.

Don’t be afraid to use unconventional shots either – close-ups of small details or bird’s eye perspectives can be mesmerizing with the right lighting and composition. Animated elements like overlays, transitions, and logos can provide visual interest as well. Finally, build in enough time for post-production to make sure your video looks its best in terms of saturation, contrast balance, and other adjustments.

One way to reduce the cost of your trade show video is by using royalty-free stock footage. This approach can be a great way to save money while still getting high-quality visuals for your video. Check out these royalty-free videos that are priced affordably. When selecting stock footage, be sure to choose clips that are relevant to your product or service. You don’t want your video to feel disjointed or out of place. Also, make sure the quality of the footage is consistent with the overall tone and style of your video.

Drive traffic to your booth with the help of social media.

Social media is a powerful tool for promoting your trade show booth and driving traffic to your exhibit. When used correctly, you can reach a large number of potential customers and generate interest in your products or services. One of the best ways to use social media for trade shows is by creating a dedicated event page on Facebook. This page can be used to promote your exhibit, provide information about the event, and give people a way to connect with you online. You can also use this page as a central hub for all of your other social media activity related to the trade show.

In addition to creating a Facebook event page, be sure to post regularly about the trade show on all of your social media platforms. This will help keep your followers informed and engaged. Use images, videos, and text-based posts to create excitement around the event and drive traffic to your booth. Make sure you’re also using hashtags related to the trade show so that your posts will appear in relevant search results. And don’t forget to respond promptly to any comments or questions from followers.

Are you looking for a way to make your next trade show even more successful? If so, consider using video. This medium can help you connect with potential customers and create an engaging, interactive experience that will leave them wanting more.

Emma Grace Brown lives her life by her rules, and it works! When she’s not snuggling puppies, Emma promotes female empowerment through her website. Her mission is to help those who live with self-doubt to realize they don’t have to mold themselves to conventionality.

50 Essential Tradeshow Tips in 50 Minutes or Less (video replay)

Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I was grateful to be asked and glad to join. We nicknamed the presentation ‘From Tradeshow Stupid to Tradeshow Smart in 50 Minutes,’ but whatever you want to call it, I jammed a lot of stuff into the presentation. Take a look – hope you get something out of it, and thanks to Classic Exhibits for inviting me!

TradeshowGuy Monday Morning Coffee, March 21, 2022: Dave Brown

Coming off a busy and successful week in Anaheim for the Natural Products Expo West, it’s the perfect time to get back into the podcast/vlog game.

Former TradeshowGuy Monday Morning Coffee guest Dave Brown is now with Tive, a company that tracks shipments in real-time. That technology is now being applied to tradeshow shipments, which as you can probably imagine can offer great utility to tradeshow exhibitors and logistics managers.

Take a look:

Check out Tive.com.

This week’s ONE GOOD THING: Station Eleven, both the book and the TV series. Good stuff.

TradeshowGuy Monday Morning Coffee, November 1, 2021: Ed Vining

Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip away.

On this week’s TradeshowGuy Monday Morning Coffee, I sit and chat with Ed Vining of Event-Capture.com about the state of lead capture. Lots of things to consider when you get to that part of your tradeshow journey.

This week’s ONE GOOD THING: Wyze Buds, a solid alternative to more expensive Bluetooth earbuds.

TradeshowGuy Monday Morning Coffee, October 11, 2021: Kevin Carty

Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges, and more.

This week’s ONE GOOD THING: The return of the National Basketball Association. Season starts soon!

TradeshowGuy Monday Morning Coffee, September 13, 2021: Shep Hyken

It’s been only a few months since Shep Hyken appeared on TradeshowGuy Monday Morning Coffee, but with his new book out next week, I wanted to have him back to talk specifically about it. The book is called “”I’ll Be Back: How to Get Customers to Come Back Again and Again.” Find it at IllBeBackBook.com.

This week’s ONE GOOD THING: Football season is back! NFL and NCAA are both underway. And yes, both my teams won over the weekend. It’s a good thing.

TradeshowGuy Monday Morning Coffee, August 30, 2021: Jan McInnis

What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning Coffee to find out:

Find Jan McInnis at TheWorkLady.com.

This week’s ONE GOOD THING is the novel Since We Fell by Dennis Lahane.

TradeshowGuy Monday Morning Coffee, August 9, 2021: Drew Alcazar

In a timely chat, Russo and Steele CEO Drew Alcazar shares what it’s like to buy or sell a classic car at an auction. For years, I’ve attended car auctions in Monterey during Historic auto week. But I’ve been there only as a spectator, not as a buyer or seller. This year’s event is only a few days away – the week leading up to August 15th – and includes historic auto races, the Pebble Beach concourse d’elegance, and several car auctions.

For this week’s TradeshowGuy Monday Morning, I was curious to see what made the car auction part of the event tick:

Find Russo and Steele here.

Learn more about Monterey’s Historic Auto week here.

This week’s ONE GOOD THING: Andy Weir‘s “Project Hail Mary.”

TradeshowGuy Monday Morning Coffee, August 2, 2021: Dr. Stevie Dawn

Challenging times means people in positions of leadership are being asked to step up and provide solid guidance for those that look up to them. In this week’s episode of TradeshowGuy Monday Morning Coffee, I got to connect with Dr. Stevie Dawn, a speaker, executive coach and lover of sharks (just listen to find out why).

 
 
 

This week’s ONE GOOD THING: The new Jackson Brown album, Downhill From Everywhere (click to stream on Spotify).

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