Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway?
Or maybe not. Let’s have a little fun for a moment.
Picture Jimi Hendrix standing at the edge of your tradeshow booth, or on a small stage in your booth, looking to draw people in for a show.
Now imagine Ernest Hemingway, sitting at his typewriter, carving out phrase after phrase to tell a story in a simple, eloquent and easily understandable way.
Which would make for a better result? Hendrix or Hemingway?
Hendrix was a showman. A one-of-a-kind guitar player whose talent still ripples through time.
Hemingway was a storyteller. His tales resonate through time as well.
Frankly, you might need both. You need a good tale, and you need a showy way to get people’s attention so they can take it all in and respond in a positive fashion.
Which are you – Hendrix or Hemingway? Or some combination of the two?
Now, let’s watch some Jimi…
And just for fun, a clip of why Ernest Hemingway was such a badass…
Photo Credits:
Ernest Hemingway By Lloyd Arnold – http://www.phoodie.info/2013/07/19/from-the-desk-of-ernest-hemingway-this-weekend-cuba-libre-celebrates-my-birthday/, Public Domain, Link
Jimi Hendrix By Reprise Records – eBayfrontback, Public Domain, Link
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Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor. 
