Why do so many companies come up short with their tradeshow marketing plans? Often it's in the execution. They have good plans, good people and a solid product or service to market. But their overall idea of how tradeshow marketing should be approached and executed isn't strong enough.
With that, I sat down with Dianna Geairn and Alice Heiman of Tradeshow Makeover, a recently-formed company, to dig deep into how companies might want to consider approaching their overall tradeshow marketing program:
Dianna and Alice have graciously offered to share a couple of items that you, as a tradeshow marketing manager or small exhibiting company, may find helpful:
Free access to their exclusive Facebook page. Just ask to join and mention "TradeshowGuy!"
They are also offering a 6-module tradeshow marketing course - check it out!
This week's ONE GOOD THING: The Lee Child/Jack Reacher novel The Hard Way. Good stuff indeed!
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.