by Tim Patterson | Jun 21, 2026 | Uncategorized
Guest article by Doug Reed A trade show booth gets evaluated in about three seconds by someone walking the aisle. In that window, your graphics either pull them in or lose them to the next booth. Most exhibitors put real thought into their table setup, giveaways, and...
by Tim Patterson | Apr 10, 2026 | Uncategorized
There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case with Wedderspoon this past fall and winter as we partnered on their latest trade show...
by Tim Patterson | Mar 12, 2026 | Branding, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t...
by Tim Patterson | Jul 25, 2023 | Booth Design, Branding, Client Relations, Custom exhibit, Event Marketing, Logistics, Marketing, Uncategorized
It’s July, and it marks a milestone in the life of TradeshowGuy Exhibits and my career in the tradeshow world. This year marks 21 years since I moved from radio into the tradeshow world and sold my first project, a custom 20×20 tradeshow exhibit, to Kettle...
by Tim Patterson | Jan 24, 2022 | Uncategorized
You’ve been there. Walking along on a solid path, maybe near a beach or in the forest. Suddenly, the ground shifts beneath your feet. What you thought was solid ground turns out to be rickety and unstable. Either you do a quick balance readjustment, or you stumble....
by Tim Patterson | Feb 1, 2021 | Uncategorized
Over a decade ago, I ran across Orvel Ray Wilson’s book (co-authored by Conrad Jay Levinson and Mark S A Smith) “Guerrilla Trade Show Selling” made a big impact on my knowledge of the tradeshow world. Years later, it still stands up. On this...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.