Natural Products Expo West is in the books for another year. About 85,000 attendees, 3,600+ exhibitors made for a crazy, chaotic and ultimately fun week in Anaheim. From the Airbnb in Santa Ana where I caught a little down time between long and busy days to the early morning free breakfast and the after-show Oregon party at McCormick and Schmick's, it was a helluva week. Take a look:
This week's ONE GOOD THING: Paul McCartney's album "Memory Almost Full."
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.