Follow these four simple steps to make sure you bring solid leads back to the office after the tradeshow is done.
A quick shout-out to Richard Erschik, who enumerated the five things you need to know in lead generation during a great podcast interview here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.