When it comes to exhibiting internationally, you probably couldn't find many people more experienced than Stephanie Selesnick of International Trade Information. In this week's TradeshowGuy Monday Morning Coffee, Stephanie and I talked about what it takes to exhibit overseas, what barriers exhibitors typically run into, how it's going during the pandemic and more:
Find International Trade Information here.
This week's ONE GOOD THING: Seth Godin's new book "The Practice."
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.