Over a decade ago, I ran across Orvel Ray Wilson's book (co-authored by Conrad Jay Levinson and Mark S A Smith) "Guerrilla Trade Show Selling" made a big impact on my knowledge of the tradeshow world. Years later, it still stands up. On this week's TradeshowGuy Monday Morning Coffee, I sat down with Orvel and quizzed him about the tradeshow world, public speaking in a pandemic and more:
Find Orvel Ray Wilson at Guerrilla Group.
This week's ONE GOOD THING is the new Foo Fighter's album Medicine at Midnight, set for release later this week. Here's their most recent single, "Waiting on a War."
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.