Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. 
Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS codes, since they’re so much easier.
Since my knowledge of SMS codes is limited, I hooked up with Mike to discuss the issue…and out of that came this podcast.
Find Fanfaremobile.com here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Hi Mike, I didn’t even know about sms codes! Thanks so much for sharing.
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