by Tim Patterson | Feb 21, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap. Since social media is always on 24/7/365, it’s easy to sleep through something...
by Tim Patterson | Jan 30, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships and Try New Things. Now that you’ve worked your way up through the basics (social media audit, social media policy,...
by Tim Patterson | Jan 25, 2013 | Event Marketing, Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out and Build Relationships. Yes, you MUST try new things. One of the coolest ‘experiments’ I’ve run across for pre-show marketing was...
by Tim Patterson | Jan 22, 2013 | Social Media, Tradeshow marketing, Tradeshow presenting
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content and Don’t Just Push Stuff Out. What? Social media ain’t for building relationships! Those so-called conversations are just a tweet or two or maybe three and...
by Tim Patterson | Jan 14, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, and Don’t Publish Selfish Content I recently was invited by an unnamed exhibit company to ‘like’ them on Facebook and follow them on Twitter. So I went to check out their social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.