by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Function (fungk’sh?n): the action for which a person or thing is particularly fitted or employed. a. Assigned duty or activity. b. A specific occupation or role: in your function as race car driver. Just because your tradeshow booth LOOKS good, ATTRACTS people...
by Tim Patterson | Mar 13, 2009 | Tradeshow marketing
Are you considering a custom tradeshow exhibit? There are a number of reasons to strongly consider a custom tradeshow exhibit vs. a modular or manufactured exhibit. First, a custom tradeshow exhibit means that your company will have a unique, one-of-a-kind...
by Tim Patterson | Feb 28, 2009 | Tradeshow marketing
Are you doing a little tradeshow planning? Are you going as an exhibitor, or just a tradeshow attendee? If you’re not going to exhibit, you may think that you don’t really need a concise plan, except for a few exhibitors to visit and some conferences to attend. But...
by Tim Patterson | Feb 20, 2009 | Tradeshow marketing
by Susan Friedmann Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different – booklets....
by Tim Patterson | Feb 14, 2009 | Tradeshow marketing
The tradeshow floor is a unique place. It’s artificial and unreal. Thousands of people are darting about the show floor, all with different agendas and schedules and goals. So how do you communicate in such a wacky, upside-down environment? Keep three things in mind:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.