by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
by Tim Patterson | Nov 7, 2011 | Event Marketing, Podcast
“Active Network is the leader in online registration software and event management software to all industries.” At least, that’s the claim in their website. As far as I can see, that claim is not only substantial, but after looking thoroughly at...
by Tim Patterson | Aug 25, 2011 | Podcast, Social Media
In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel. The company, provider of IT channel-focused events, media, research, consulting and sales and marketing services, hosts more than...
by Tim Patterson | Aug 12, 2011 | Podcast, Social Media, Tradeshow marketing
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In this interview he discusses how he got to know and work with social media. Karel Exposition...
by Tim Patterson | Aug 7, 2011 | Mobile Marketing, Podcast
A nice look at mobile event apps with Geri Bell of e-ProDirect and EproMeetingApps, a company that specializes in hospitality marketing and technology solutions. Check out ePro Direct’s websites: www.eprodirect.com | www.epromeetingapps.com
by Tim Patterson | Jul 21, 2011 | Event Marketing, Podcast, Social Media
On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort. RelevanSi offers web design,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.