by Tim Patterson | Apr 11, 2011 | Book Review, Podcast, Social Media
One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company. This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding...
by Tim Patterson | Apr 8, 2011 | Blog, Social Media, Tradeshow marketing
What is your Return on Investment in Social Media? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms. When it comes to social media, what is your actual INVESTMENT in making...
by Tim Patterson | Apr 6, 2011 | Social Media
You’re tweeting, posting to Facebook, keep the blog up-to-date…but you have that nagging feeling that something’s missing. Perhaps you should have done a couple of extra blog posts before the last tradeshow. Could be your social media icons and...
by Tim Patterson | Apr 3, 2011 | Event Marketing, Free e-book, Social Media, Tradeshow marketing
After the #socialmedia #tradeshow #marketing #checklist went over so well last week, I put together another (hopefully) helpful marketing guide. This one is all about making your QR Code marketing come alive. It’s a freebie download, so grab it now. Either link...
by Tim Patterson | Mar 30, 2011 | Social Media, Tradeshow marketing
In my communications with companies that spend a good amount of time ‘doing’ social media, it’s easy to see that most of the engagement is random, catch-as-catch-can; sporadic. There’s no rhyme or reason to it. And I’m not entirely sure...
by Tim Patterson | Mar 28, 2011 | Social Media, Tradeshow marketing
The more I write about using social media to promote tradeshow appearances and events, the more it became obvious (hand to forehead – ba-bing!) that there should be some sort of checklist out there. Oh, sure there are tons of checklists for using social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.