Tradeshow Booth Function
Function (fungk’sh?n): the action for which a person or thing is particularly fitted or employed. a. Assigned duty or activity. b. A specific occupation or role: in your function…
Building a Custom Booth
Are you considering a custom tradeshow exhibit? There are a number of reasons to strongly consider a custom tradeshow exhibit vs. a modular or manufactured exhibit. First, a…
Tradeshow Planning as an Attendee
Are you doing a little tradeshow planning? Are you going as an exhibitor, or just a tradeshow attendee? If you’re not going to exhibit, you may think that you don’t really need a…
The Magic of Using Booklets as Tradeshow Giveaways
by Susan Friedmann Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and…
Communication on the Tradeshow Floor
The tradeshow floor is a unique place. It’s artificial and unreal. Thousands of people are darting about the show floor, all with different agendas and schedules and goals. So…
Determining Your Potential Audience
If you’re exhibiting at a show that attracts 30,000 visitors, how can you calculate – within a reasonable margin of error – how many of those 30,000 will actually come to your…
How to Successfully Work a Tradeshow
It’s been said the best way to learn about tradeshows if you’re new to the industry, or new to the experience, is to attend one or two shows before you attempt to organize or…
10 Ways to Get More Attention at Your Next Tradeshow
There’s nothing quite like being the one booth in your aisle that’s grabbing all the attention – whether it’s from the food you’re giving away, the demo you’re giving, or the…
Podcast: Ken Newman Interview
Podcast Interview with Ken Newman, Magnet Productions in San Francisco. Ken has been doing tradeshow presentations for 25 years, and just recently returned from a big show where,…
When Do You Need A Tradeshow Consultant?
Does your company need a tradeshow staff trainer? A tradeshow is NOT a regular sales call. On the hot, active floor of the tradeshow, you must be quick on your feet, flexible,…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.