TradeshowGuy Blog

Tag: LinkedIn

  • Podcast: Interview with LinkedIn Expert JD Gershbein

    While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish Communications, considered one of the top LinkedIn strategists in the world, about leveraging your LinkedIn profile for just those appearances.

    JD’s bio: J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn.  He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople and their companies.  Dubbed “LinkedIn’s #1 Brand Ambassador” and “The LinkedIn Black Belt,” J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the design and delivery of LinkedIn education.  He has been featured on FOX News, in the Chicago Tribune, has guested on prominent coast-to-coast talk radio programs and contributed numerous articles to online publications.  A nationally known A-list speaker and workshop facilitator, J.D.’s keynote message encompasses LinkedIn profile content, personal and corporate branding, cognitive marketing, communication etiquette, and business development on LinkedIn – at all levels of fluency, from novice to dedicated user.

    Contact/connection points:

    http://www.owlishcommunications.com
    LinkedIn Profile:  http://www.linkedin.com/in/jdgershbein
    YouTube:  http://www.youtube.com/user/owlishcommunications
    Follow J.D. on Twitter:  @jdgershbein
    The Wisdom Zone (JD’s Blog):  www.TheWisdomZone.com/blog

  • Book Review: “Rock the World (With Your Online Presence)” – What it means to connect with a ‘super-connector’

    When I connected with author Mike O’Neil a few weeks back he asked me to connect with him on LinkedIn. I soon learned that he does this with everybody.

    “All right,” said Mike, “before you accept the inviation, go to your home page on LinkedIn. Now, click on ‘Contacts’ and then ‘Network Statistics.’ Look at what you’ve got in your connections list.”

    I did. It looked like this:

    “Now, go ahead and accept my invitation. Then wait a few moments and refresh your page.”

    So I did. It looked like this:


    Given that Mike has 27,000+ connections on LinkedIn, it was easy to see why my network statistics took a huge jump. Shortly after, I connected with Lori Ruff, Mike’s co-author on ‘Rock The World with Your Online Presence,’ a book dedicated solely to, uh, pimping out your LinkedIn profile.

    Later that day I added a connection to Lori Ruff, co-author of the ‘Rock the World’ book:

    I mean, really jazzing it up so that you can be FOUND and recognized for what you do and what you’re best at.

    So now that I’ve read the book and am starting to implement a few of the ideas for the profile, I am seeing the network grow and seeing more people finding me. I get responses and e-mails to responses on questions posted at discussions, for instance.

    In a sense, the book is too good. It has so much usable ideas in it geared directly toward improving your LinkedIn profile that it can be overwhelming. That was my first sense while reading the book. My second sense is that the amount of things I can do and people I can connect with just by making a knockout LinkedIn profile is amazing.

    When you read the book, use it. Go over your profile with a fine-tooth comb and make the adjustments and revisions in your profile that Mike and Lori suggest. See what happens. My guess is you’ll start to see how LinkedIn can powerfully impact your online networking, whether for new business leads, job leads, or other networking connections.

    Get the book. You’ll be glad you did:

    Rock The World with your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile (Volume 1)