Stage One: Don’t we have a show coming up in, oh, a few months?
This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well, basically, anything to do with the show. There’s still plenty of time, right?
Stage Two: Have you signed up for the booth space yet?
The dates in the calendar are definitely getting closer. Should we confirm the space? Who’s going to do that? What about travel – should we book that yet?
Stage Three: When are we going to look at the booth to see if it still has what we need?
Just a few weeks left. Maybe time to update the booth. Let’s get someone to set it up and see what shape it’s in. Does it need new graphics? Is anything broken? You know the drill.
Stage Four: Panic!
Frantically shipping the booth, confirming lodging and travel with just a week or two left. Samples have shipped, right? What about the company branded shirts and promotional products? Isn’t Larry handling most of this? The PANIC stage moves from the brief pre-show panic into nearly full panic during the show, and finally subsides when you hit the airport.