He’s an author, public speaker, blogger, TV guy, publisher…and more…and he’s just 30. I caught up with Scott Ginsberg this week to talk about the last ten years and see what he’s got up his sleeve for ’11.
Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I made on social media at the Exhibit Designers and Producers Association annual conference. This was in early December in Jacksonville, Florida. I had a damn good time. I hope you enjoy this.
Note: you should be able to listen to this in ‘real-time’ and follow along with the slides. The presentation is about 45 minutes (with Q&A) and there are 90 slides so you’ll be clicking through, on average, about two slides per minute.
PS. If you listen closely to my advice about blogging, you’ll notice that I’m breaking my own rule with this post.
After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the video tool works – and how it might be used to capture leads and bring more people to your tradeshow, event or conference.
Check out VisibleGains here.
Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few tweets and creating a Facebook page.
Tim Patterson discusses the results of a virtual tradeshow with InGenex Digital Marketing CEO Derek Mehraban (psst – lots of great ideas in this podcast!)…
Just sit right back and you’ll hear a tale…
Got a few minutes to spend? Great! We have some great ways to help you wast, er, uh .. spend your time – and learn something while being entertained!
It’s called a podcast, in case you’ve been living on Mars since 1971. And here are a batch of them that have been posted on Tradeshowguyblog.com over the past several months.
Andy Saks: Andy’s a terrific presenter and trainer, and spends a fair amount of his time working for clients at tradeshows.
Lew Hoff of Bartizon discusses iLeads, the new iPhone app:
Steve Farnsworth: how to use YouTube to explode your traffic at tradeshows.
Mike O’Neill: Author of Rock the World With Your Online Presence discusses everything from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events.
Matthew Selbie: What is the Opiniator? How can you use it in your business? What can you do with it at tradeshows?
Pooja Dhawan of FashionSpy.com: Want to find out how Facebook can work to draw people to your tradeshow booth? Find out how Pooja Dhawan of FashionSpy.com, a wholesaler of womens young contemporary fashions used Facebook and other social media outlets successfully.
Matt McCabe: what’s new and hot in the world of promotional products from Matt McCabe of PromotionalProducts.org.
Eric Lukazewski: the tradeshow marketing ninja of Echelon Exhibits in Chicago discusses the company’s revamped website, social media marketing and Manny Ramirez’s arrival in Chicago.
Eric Lukazewski, the Marketing Director and trade show ninja (according to his Twitter bio!) at Echelon Exhibits in Chicago, discusses the company’s revamped website, social media marketing and Manny Ramirez’s arrival in Chicago.
There always seems to be something new in the promotional products world. I recently was introduced to Matt McCabe of PromotionalProducts.org, who consented to be interviewed for a brief podcast.
Want to find out how Facebook can work to draw people to your tradeshow booth? Listen to this podcast interview with Pooja Dhawan of FashionSpy.com. She’s a wholesaler of womens young contemporary fashion and she has used facebook and other social media outlets successfully in marketing for the past couple of years.
Imagine selling your product just by posting a photo on your Facebook wall! Pooja has done that – and much more.
Matt Selbie of Oberon3 in Portland, Oregon is a recent Oregon transplant. The company’s business-enhancement product The Opiniator is less than a year old. After finding my blog, Matt reached out to introduce himself (great networking) and after a conversation or two I thought I should get him on the blog with a podcast. What is the Opiniator? How can you use it in your business? What can you do with it at tradeshows? Matt addresses all of these questions and more…including the origin of that decidedly non-Oregonian accent.
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events.
During this excerpt, Mike discussed the differences between using Facebook and LinkedIn to promote events, and talked about how Twitter’s huge ‘people’ stream means you have to be more engaged to get people to respond to your event promotion tweets.
The complete 40-minute conversation is included as a bonus download in the recently-released Social Media – Tradeshow Marketing Bundle now available here: http://budurl.com/smbundle.
Mike’s book is great: “Rock the World With Your Online Presence” – a book that specifically shows you how to create a rockin’ LinkedIn profile.