by Tim Patterson | Oct 18, 2018 | Event Marketing, lead generation, Marketing, Promotional Products, Tradeshow marketing
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
by Tim Patterson | Apr 30, 2018 | Podcast, Promotional Products, TSGMMCPodcast, Video, Vlog, YouTube
With so many places to order branded merchandise, how do you know what you’re really getting? Sometimes it takes an expert to help you figure it out. This episode of TradeshowGuy Monday Morning Coffee feature Mike Stanton of Agitprop Productions discussing the...
by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
by Tim Patterson | May 17, 2017 | Promotional Products, Tradeshow marketing
Frankly, I don’t know that much about tradeshow giveaways. I tend to leave that to the people I know who have been doing it for years. Maybe it’s easy to pick something out of a catalog and submit an order. Choosing the right giveaway that resonates with your audience...
by Tim Patterson | Apr 3, 2017 | Event Marketing, Podcast, Promotional Products, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen: And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago. ...
by Tim Patterson | Dec 22, 2016 | Branding, Event Marketing, Fun, lead generation, Promotional Products, Tradeshow marketing, Tradeshow visitors
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.