by Tim Patterson | Apr 23, 2020 | Promotional Products
WFH. Stay at home. Shelter at home. Essential businesses only. Restaurants closed. Event industry shuttered. Are you staying in touch with your clients? Are you doing any outreach to prospects or have you just put it all on hold? No one answer fits everyone as we are...
by Tim Patterson | Apr 13, 2020 | Client Relations, Promotional Products
When is a branded promotional product a good idea? You’ve seen them all, right? Pens, letter openers, tins of mints. But choosing the right promotional product for a company or product is as much an art as science. Rama Beerfas of Lev Promotions joins me to talk...
by Tim Patterson | Feb 4, 2020 | Branding, Guest Post, Marketing, Promotional Products
This is a guest post by Rodney Laws, Editor at Ecommerce Platforms. We’re all familiar with tradeshow swag. If you’ve been through a hectic stretch of tradeshow attendance, you’ve surely lurched back to your vehicle of choice with a heavy bag of assorted items — and...
by Tim Patterson | Nov 14, 2019 | Event Marketing, Guest Post, Marketing, Promotional Products
This is a guest post by Ben Llewellyn of Ultimate Banners. There’s no shortage of benefits that come with attending an exhibition, which is why it is something that a lot of event promoters and businesses do. However, that’s not to say that a successful exhibition is...
by Tim Patterson | Sep 10, 2019 | Guest Post, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows provide companies and marketing professionals with excellent opportunities to grow their brand awareness and generate valuable leads, but there’s a lot of preparation that goes into...
by Tim Patterson | Aug 22, 2019 | Branding, Budgeting, Graphics, Marketing, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.